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【With the same author name:【Li Xinyu】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

How do Language Factors Influence Consumer Behavior?A Literature Review of Psycholinguistic Effects inMarketing Communications

Han Xueke, Zhong Ke, Li Xinyu

Language is one of the most important tools in marketing communications. How do various language factors affect consumer behavior? What is the mechanism behind these psycholinguistic effec...

First published at: Sep 01, 2019

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doi:10.16538/j.cnki.fem.2019.09.007

Foreign Economics & Management, Vol. 41, Issue 09, pp. 91 - 108

| F270

A Literature Review of Subsidiary Initiative

Zhang Shuang, Wang Shiquan, Li Xinyu

Subsidiary initiative is the result of transformation from the passive executor of headquarters’ command to the role of independent actors who have the spirit of innovation and the a...

First published at: Dec 01, 2018

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doi:10.16538/j.cnki.fem.2018.12.010

Foreign Economics & Management, Vol. 40, Issue 12, pp. 138 - 151

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