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Same Author Name Articles
【With the same author name:【Li Jia】 Found 3 articles】
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THEORETICAL FRONTIER
| F270
New Progress in the Research on Theory of Strategic Action Fields
Li Jia
,
Feng Tianli
,
Wan Daibin
The theory of strategic action fields provides a new theoretical perspective for understanding the process of social change and social innovation. Since its proposal, this theory has been ...
First published at: Aug 20, 2024
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(1278.3 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230821.402
Foreign Economics & Management
, Vol. 46, Issue 08
, pp. 3 - 17
| F062.9
Economic Policy Uncertainty and Asset Securitization of Banks
Li Jia
Frequent changes in economic policies will bring negative effects on the micro operating environment of banks. In this context, the functional effects of asset securitization create condit...
First published at: Aug 20, 2020
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(940.4 KB) |
ESI
doi:
10.16538/j.cnki.jsufe.2020.04.005
Journal of Shanghai University of Finance and Economics
, Vol. 22, Issue 04
, pp. 64 - 82
| F270
Upright or Inclining? An Empirical Study of the Impact of Brand Logo Shapes on the Consumer Product Evaluation
Zhou Xiaoman
,
Ye Shenghong
,
Li Jia
, et al
Brand logo is an important visual symbol of the brand, which plays a key role in creating brand equity, strengthening brand cognition, and building consumer loyalty. Many companies have re...
First published at: Feb 01, 2019
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(1173.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.2019.02.007
Foreign Economics & Management
, Vol. 41, Issue 02
, pp. 84 - 98
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