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Does Interactive Behavior Certainly Create Value? The Effect of Customer Value Co-creation Interactive Behavior on Customer Value
Bu Qingjuan, Jin Yongsheng, Li Zhaohui
First published at: Sep 20, 2016
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doi:10.16538/j.cnki.fem.2016.09.002
Foreign Economics & Management, Vol. 38, Issue 09, pp. 21 - 37
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