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Same Author Name Articles
【With the same author name:【王雪冬】 Found 4 articles】
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| F270
Brand Meaning in Digital Era: Connotation, Research Topic and Prospect
Wang Xuedong
,
Chen Xiaoyu
,
Meng Jiajia
Brand is a collection of “meaning”. Different from brand positioning, which answers “who is the brand”, brand meaning mainly answers the fundamental question of &ld...
First published at: Sep 03, 2020
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ESI
doi:
10.16538/j.cnki.fem.20200610.301
Foreign Economics & Management
, Vol. 42, Issue 09
, pp. 47 - 62
A Review of the Literature of the Concept of Business Model Innovation and Prospects
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ESI
Foreign Economics & Management
, Vol. 35, Issue 11
, pp. 29 - 36
A Review of Foreign Representation Models of Business Models and the Construction of Integrated Representation Model
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ESI
Foreign Economics & Management
, Vol. 35, Issue 04
, pp. 49 - 61
商业模式的学科属性和定位问题探讨与未来研究展望
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ESI
Foreign Economics & Management
, Vol. 34, Issue 03
, pp. 2 - 9
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