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整合营销传播范式下的西方广告公司组织变革
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Foreign Economics & Management Vol. 26, Issue 01, pp. 44 - 47 (2004)
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何佳讯, 丁玎. 整合营销传播范式下的西方广告公司组织变革[J]. Foreign Economics & Management, 2004, 26(1): 44–47. 
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