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Foreign Economics & Management
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A Review of Brand Perception Researches Based on Stereotype Content Model
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Foreign Economics & Management Vol. 35, Issue 03, pp. 57 - 63 (2013)
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吴波, 李东进. A Review of Brand Perception Researches Based on Stereotype Content Model[J]. Foreign Economics & Management, 2013, 35(3): 57–63. 
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