The college students' entrepreneurship is an urgent need as for the implementation of national innovation-driven development strategy, and entrepreneurial passion can effectively enhance the entrepreneurial intentions of college student groups. From a perspective of entrepreneurial passion, this paper constructs a model of the relationship among entrepreneurial passion, entrepreneurial selfefficacy, entrepreneurial risk perception and entrepreneurial intentions. Based on a questionnaire survey of college students in six provinces, it uses SPSS and AMOS software to empirically analyze the promotion role of entrepreneurial passion in college students' entrepreneurial intentions. Results show that entrepreneurial passion can effectively promote the formation of college students' entrepreneurial intentions, and guide the entrepreneurial practice. In addition, entrepreneurial selfefficacy and entrepreneurial risk perception play a partial mediating role in the relationship between entrepreneurial passion and entrepreneurial intentions. At present, there is only theoretical research about the relationship between entrepreneurial passion and entrepreneurial intentions. This paper uses the sample of college students in China in empirical research for the first time, to explore and prove the specific role of entrepreneurial passion in entrepreneurial intentions. The results help to explore an effective way of transforming entrepreneurial passion into the intentions of entrepreneurial activities, formulate the policy stimulating college students' entrepreneurship and promote innovation-driven economic development.